Lavazza is an Italian coffee giant founded in 1895 as a family-owned business. Since then, Lavazza has become one of the world’s best-known coffee brands with innovative and sustainable practices at its core – becoming an iconic representation of Italian coffee culture and lifestyle. Driven by passion where innovation meets tradition seamlessly; Lavazza remains committed to using only top-quality ingredients while placing strong emphasis on sustainable practices in their product manufacturing process.

Lavazza is known for their premium ground coffee and capsules that can be enjoyed both at home or on-the-go. Their large selection of flavors are packaged using eco-friendly packaging materials; additionally they have an extensive offering of organic and fair trade coffee options available as well.

Luigi Lavazza opened his first artisanal coffee roastery in Turin, Italy with passion and dedication, soon creating an iconic brand known for its superior taste and quality. Since then, this company has expanded internationally, now operating across more than 90 countries with products sold at restaurants, cafes, vending machines, etc.

Additionally, this company is dedicated to sustainable business practices and social projects, such as using certified organic farms as source beans. They also work to improve living conditions of farmers while safeguarding the natural environment.

Lavazza has always been committed to sustainability since the company first opened for business, striving to grow while protecting the planet. They have developed a set of principles which guide their decisions and actions, investing in research and development to advance technology, as well as supporting reforestation efforts in countries where its coffee is produced.

Lavazza has long been at the forefront of innovation and continues to find ways to increase production efficiency. They were one of the first companies to invent vacuum packed tins in 1950 which extended enjoyment and enabled wider distribution. More recently, they have used cutting-edge technologies to develop unique products like their Blue Capsule machine that allows consumers to easily make espresso at home.

In 2004, Lavazza established the Giuseppe e Pericle Lavazza Onlus Foundation to care for those who grow its coffee. The foundation strives to improve living conditions and promote sustainable farming in countries where their product is grown, while also working tirelessly towards protecting natural heritage sites such as Amazonian forests through consistent reforestation efforts.

Lavazza stands apart from Illy by offering an extensive variety of Arabica and Robusta coffee varieties, and their blends are widely considered among the finest worldwide. Their slogan: “Lavazza: paradise in a cup” underscores their dedication to high quality products with innovative solutions.