Old Town White Coffee has responded swiftly and effectively to an apparent racist comment by a Cabinet minister on social media today, by assuring its customers that its food and beverages are all halal-certified in all its outlets across Singapore and Malaysia. Datuk Dr Ahmed Tasir of Old Town White Berhad dismissed these allegations in a press release issued this evening; noting that their cafe chain is listed publicly with Bursa Malaysia Securities with information available online about ownership details available therein.

Halal certification of an establishment is a significant draw for Muslim consumers, as it signifies its products as permissible according to Islamic dietary laws – from ingredient sourcing, preparation process and overall cleanliness – thus giving it an edge in markets with large concentrations of Muslim consumers.

Old Town White Coffee’s commitment to maintaining high quality standards and ethical business practices by becoming certified for Halal indicates a dedication to building customer trust and loyalty, something it owes itself a certificate from Islamic law for.

Halal-certified restaurants not only build trust among Muslim consumers, but can also take advantage of the extra revenue generated from Muslim customers to invest into operations and expand market appeal.

F&B businesses must uphold halal certification to stay compliant with current halal compliance requirements and specifications, but this process can be particularly complex and time-consuming in countries with complex or inconsistent laws regarding this topic.

Old Town White Coffee is dedicated to offering its guests a safe, welcoming, and engaging dining experience. Their goal is to attain Level 1 certification of their outlets – this will guarantee compliance with all national and international health and safety standards.

First steps toward this end include developing and implementing an intensive training program for employees and managers of their establishment, featuring both classroom-based learning modules as well as hands-on practice sessions tailored specifically for each outlet, to ensure all team members understand relevant policies and procedures for safe handling of food and drinks.

Customers of Old Town White Coffee can stay up-to-date with all their company news and updates via social media channels, or they can contact them through their website for any inquiries. Alternatively, they can visit one of their physical stores to experience their unique atmosphere and taste their coffee for themselves!