Nootropics – ingredients designed to boost memory, focus and cognition – have seen increased interest from consumers thanks to trends spurred by the coronavirus pandemic. But according to food industry expert, brands should take great care with their formulations.

Neurohacker Collective’s Qualia Nootropic Energy provides caffeine in an enhanced form by combining it with Celastrus paniculatus seed extract and L-theanine to heighten its effects.

Neurohacker Collective’s Qualia Nootropic Energy

Neurohacker Collective has made waves in the brain-boosting industry with their revolutionary drink, Qualia Nootropic Energy. Unlike most energy drinks that contain large doses of caffeine and sugar, Qualia contains only 80 milligrams from natural green tea caffeine with Palatinose(TM), an slow-release natural sweetener derived from sugar beets that has a low glycaemic index; additionally it uses an innovative premium nootropic blend clinically proven to increase cognitive performance.

Neurohacker Collective’s team carefully researched each ingredient included in this drink to ensure only those that were well documented were included, while only using high quality sources that are tested for purity and composition were selected as possible. The neuro-boosting ingredients in this drink consist of nootropics, vitamins, amino acids and choline donors that work synergistically for maximum benefit. Rather than take individual supplements individually to achieve maximum advantage. Each element was chosen based on how its effects interact with one another as well as potential interactions among them all – rather than take single supplements separately as individual supplements would do. Neurohacker Collective used only high quality sources available that had undergone rigorous purity tests both quality sources for purity and composition testing.

Qualia contains nootropics as well as various antioxidants, vitamins, and herbal extracts to promote efficient brain metabolism, neuroprotection, memory and focus enhancement, and reduce cellular aging. Each drink is designed for daily consumption but can also serve as an occasional pick-me-up when necessary.

Nootropics are an exciting and rapidly developing area of health science. Nootropics are supplements which have been shown to significantly increase cognitive function among healthy individuals. Unfortunately, however, many remain wary about taking nootropics; therefore it’s wise to do your research prior to trying one yourself.

Reports and Data conducted a recent market analysis that estimated the worldwide nootropics market at over $1.9 billion in 2018. Sales are forecasted to continue growing following the Covid-19 pandemic.

Nootropics’ benefits lie mainly in their ability to improve focus, attention, and cognition. The best nootropics do not have any negative side effects; the key is finding one suitable to your needs and avoiding exceeding recommended doses; L-Theanine, Guarana Acetylcholine Taurine are among the more widely-used nootropics.

It’s a smart drink

Nootropics have long been touted for their brain-boosting benefits. According to New Nutrition Business’s strategy briefing report, more consumers are seeking food and drinks containing ingredients which boost memory, focus and cognition – especially ingredients found in nootropic supplements – in their food and drinks products. Brands offering cognitive benefits that align with mainstream beliefs and needs will do well according to this report.

Elevate Coffee Company, which specializes in coffee blends infused with nootropic ingredients to promote mental clarity and focus, is already making waves in this category. They have tapped consumer demand through social media marketing and influencer partnerships; their flagship product being Number One Smart Coffee which contains powerful nutrients known to boost cognitive function while improving mood and energy levels – in addition to cold-brew beverage Elevate Nitro Coffee and citrus-flavored powdered energy drink Elevate Zest.

These products contain natural ingredients such as adaptogenic mushrooms, saffron extract and alpina galanga which have been shown to increase cognitive function, reduce stress levels and boost mood, energy levels and athletic performance.

Brands can take advantage of these trends by positioning their products as “brain-power food” and offering supporting evidence. In addition, brands should offer multiple formats and flavors so as to appeal to a broad spectrum of consumers and be ready to respond rapidly when consumer demand changes, suggests the report.

It’s a smart supplement

Nootropics – natural and synthetic compounds believed to improve mental health – have become incredibly popular with consumers, leading to greater demand from brands providing cognitive-enhancing ingredients like Four Sigmatic, Elevate Smart Coffee and Bulletproof coffee. These supplements have become an integral part of many foods consumed daily to increase energy levels, focus and memory retention.

These products are part of an unprecedented movement toward self-care that has entered public consciousness with remarkable speed. According to Fogelson, brain-power food embodies this trend by meeting consumers’ desire for inner wellness from within and tapping deeper resources for feeling better from the core outward.

As such, functional foods have quickly entered mainstream consciousness with claims not necessarily supported by scientific evidence. Unfortunately, this may not be enough to stop their rise; consumers need a deeper understanding of these products so they can make informed decisions on whether they use them or not; functional brands must therefore back up their claims by providing answers about whether their ingredients are safe and effective.

It’s a smart business

Elevate Coffee Canada has made headlines as an upstart Nootropic Smart Coffee MLM business that has shaken up the industry, sending shock waves through Organo Gold, Javita Coffee Company and Sozo Global distributors alike. Their compensation plan stands out among competitors – there are no rank advancements; all earnings are based solely on volume.

Mellentin noted the importance of taking into account the beliefs, expectations and needs of mainstream consumers when targeting this segment. Brands should use ingredients familiar to them in their product formulation. He told FoodNavigator about this approach.

Nootropic craze could be linked to our overall increased interest in health and wellness, evidenced by immunity products being popular during Covid-19 pandemic. Or it could simply reflect an unprecedented surge in self-care that’s come out of nowhere and become mainstream consciousness.