Coffee has long been an essential part of daily life for millions around the globe, signaling its start with every new day. Now imagine that this age-old beverage could provide more than just caffeine; imagine if it could also strengthen cognitive function! That is exactly the vision behind nootropics coffee: an innovative new type of beverage designed to do exactly this.

Nootropics coffee combines caffeine with herbal ingredients known as nootropics (also referred to as brain-enhancing supplements) for an extra cognitive boost. These herbs and compounds may increase blood flow to the brain, enhance synaptic plasticity or decrease stress hormones levels – all believed to contribute to improved mental performance and memory enhancement.

London Nootropics, an investment winner from Dragon’s Den that offers adaptogenic coffee blends, was inspired to launch after experiencing firsthand the adverse side effects of chemical-laden pre-workout drinks. Their goal was to develop a healthier option using medicinal botanicals such as ashwagandha, lion’s mane and rhodiola to create their brand.

Impact Coffee, an oat-based cold brew blended with nootropics and created by Yusuf Amanullah of City Worker fame, took over 30 trials before reaching its ideal formula. He decided to combine nootropics with a cold-brew process that allows for slower and sustained caffeine release, thus helping him avoid the jitters and crashes associated with many caffeine products. Nootropics found in this coffee include L-theanine, an amino acid found naturally in green tea that increases concentration while alleviating any associated caffeine jitters, and bacopa monnieri – an Ayurvedic plant used traditionally to improve cognitive function and increase visual information processing speed.