Mushroom tea is a beverage produced by steeping dried mushrooms, typically medicinal or edible varieties such as chaga or reishi, in hot water for various health benefits ranging from immune boosting to anti-aging properties. With the COVID-19 pandemic creating greater awareness about immunity and health in general among consumers, more mushroom tea may have become popular due to this increased awareness.

Mushroom teas are natural and holistic health supplements that align well with the global wellness trend, making them increasingly appealing to health-conscious consumers in APAC.

Mushroom teas contain adaptogenic properties which help the body cope with stress. Mushrooms can boost energy and enhance mood, making them the perfect pick-me-up drink. Their antioxidant properties may also aid in countering oxidative stress and supporting cardiovascular health.

However, producing and sourcing mushrooms from specific regions can be expensive for producers. Furthermore, adhering to sustainable and ethical production processes can increase production costs even further, potentially impeding market expansion.